Advertisement initial research - Photography adverts

In the Digital art class, I taught about how to create the advertisement and had an assignment creation of advertisement.

Before creating advertisements begins, I researched some of those.

While there are a number of advertisements in the world, the most notable advertisement was regarding addiction to smartphones.

 These are the advertisement that I found. 

Ogilvy & Mather China's ad campaign for the Center for Psychological Research, Shenyang

In this advertisement, a couple does not have conversations and the lady has looked at the huge mobile phone put the middle of their position. We can clearly see that this advertisement has a warning of mobile phone addiction to couples who spend too much time on their phones and not spend enough quality time with each other, which means they will not be tuned in to each other's feelings in the way a healthy relationship necessitates.

Ogilvy & Mather China's ad campaign for the Center for Psychological Research, Shenyang

This advertisement indicates that the father looks at the huge mobile phone instead of having a conversation with his son. On the other hand, this contains more severe massage than a formal advertisement, since kids' cognitive, language and emotional development thrives the most through live interactions with their parents and other adults as studies have shown.


Those advertisements remind me how negatively smartphones have effects in our life and this campaign describes the harmful side of using mobile phones completely. Furthermore, I thought that we should express it in our own way.


Reference,
Medical daily(Addicted to your cell phone? These Ads show what the people around you see when you take it out) - https://www.medicaldaily.com/addicted-your-cell-phone-these-ads-show-what-people-around-you-see-when-you-take-it-342750